This diversification led to their most profitable venture ¨C color TVs. Drawing upon foreign know-how and local ingenuity, Skyworth Hong Kong was able to develop a line of high quality television sets that rivaled foreign brands. Even with this success, Skyworth kept on pushing the envelope trying to find ways to improve the viewing experience.
By 2009, Skyworth had been ranked the top color TV brand for 7 consecutive years with 8 million TV sets sold annually in China. It is also considered at the cutting edge of TV technologies, investing heavily in formats like LED and 3D.
High End LED TVs at Affordable Price
¡°Excellence and Affordability are always our goals,¡± says Mr. Victor Wan, General Manager of Skyworth Philippines Corporation. ¡°We knew that standing still will never lead to success, which is why we diversified as soon as we were able to. Mr. Wan adds: ¡°We intend to bring Skyworth¡¯s ¡®wonderful life¡¯ philosophy to the Philippines. This means that all Filipinos will be part of the digital entertainment revolution, something that was once limited to only the most upwardly mobile. Thanks to Skyworth¡¯s innovations and manufacturing assets, the most high-end products in the LED TV market are made affordable for even the most ordinary families.¡±
¡°Skyworth is especially proud of its LED TVs,¡± said Mr. Mark Ren, Marketing Director of Skyworth Philippines Corporation. ¡°They represent the best of our LED and 3D lines respectively, giving our customers a choice between pin-sharp HD images or immersive 'better-than-life' viewing experiences. All of which have energy saving features, super clear sound and at a price other competitors will find hard to match. It¡¯s these advantages that will make us number one in the world.¡± Mr. Ren adds: ¡°Skyworth intends to sell five million units in 2011. An ambitious goal but we see it as possible because we make high-end LED TVs at affordable prices.¡±
Today, the Philippines. Tomorrow, the World.
Being number 1 worldwide may not be far fetched. It already has R & D facilities in the US and is eyeing expansion opportunities in South East Asia through its Skyworth Overseas Development Company.
¡°We want Skyworth to be a global brand,¡± said Ms. Summer Gao, HR Director of Skyworth Philippines Corporation. ¡°And this branding will start in the Philippines with the development of an efficient distribution network and a system of nationwide service centers that tend to the needs of Skyworth buyers. ¡°We also intend to attract the best and brightest the Philippines has to offer in order to provide a wonderful life for our partners, employees and ultimately our customers. Once it¡¯s perfected in the Philippines, we'll bring our brand to the world¡± assures Ms. Gao.
Just like those who worked hard for their success, Skyworth has done its all to bring out the best in itself. And they will continue on that road until everyone has a wonderful life.