At the beginning of this year, each color TV manufacturer has put more efforts to promote 3D TV, rolling out a great number of 3D TV new series. The national brands like Skyworth have rolled out some 3D TV with high cost performance, which has broken the high price situation of 3D TV, boosting it to enter a stage of rapid development. Meanwhile, the dominant right in 3D TV has transferred from the foreign brands like Sumsung and Sony to Chinese TV manufacturers.

    According to the statistics of AVC, during the golden week of “May Day” not far ago, the market penetration rate of 3D TV was 10.8％, among which Chinese brands took up 65.1％ of the market share, exceeding that of foreign brands. As predicted by some experts within the industry, by the end of the year, the market share of 3D TV will continue to grow and the advantage of Chinese brands will become further prominent.

    The advantage enjoyed by Chinese color TV manufacturers in the market of 3D TV will be extremely helpful for the overall advantage of Chinese TV brands. Relying on the May Day peak season to drive the popularization of 3D TV, the current domestic home appliance market continues to see a growth in the demand for 3D TV. The sales of 3D TV will embrace a stage of explosive growth. As learnt by the reporter from the group of Skyworth, after taking the initiative to release the 3D TV in China, Skyworth also rolled out the industry’s first ever intelligent 3D Android version which was integrated with double highest technologies, namely, the newest “non-blinking 3D” and the most concerned TV inteligentized “Android system”, to arouse a wave of 3D TV. According to the survey results of AVC, in the first two weeks of June, Skyworth has achieved a retail market share of 18.1％ and 18.8％ respectively, displaying a trend of explosive growth.

    The differentiating initiative strategy of Skyworth has strengthened its solid status in the market. Different from other color TV manufacturers which take 3D TV as high-rank products, Skyworth has rolled out 3D TV which covers all ranks, among which high rank ones include E91, E96 Android version Coocaa intelligent 3D TV, middle rank ones include E92, E82 non-blink 3D TV while relatively low rank ones are K08 CCFL backlight 3D TV. What’s noteworthy is that the structural layout of Skyworth’s products is more reasonable than our competitors. E91 and E96 series are based on intelligent 3D engine and “non-blinking 3D” technology, which has taken initiative to carry Android operation system globally. They are also equipped with full-web browser which supports the playing of different web videos. Third party programs can be freely installed or uninstalled. Besides, it can be interconnected with smart products like mobile phones and PC.

    In May which has just passed, the retail market share of Skyworth 3D TV kept rising. By June, its market share has topped within the industry, embracing an explosive growth. Besides, on June 9^th Skyworth Digital released a public announcement saying that in this May the total sales volume of Skyworth increased by 12％ compared with last year while the total sales amount was up 20％ year on year. According to the public announcement, in April of this year, Skyworth color TV has taken the first place in sales volume and market sales amount of liquid crystal TV in Mainland China.

    Some experts point out, in recent years, large scale industrial investment activities have been launched at the upper and lower stream along the industry chain of flat display by Skyworth, which has formed business clusters running through the upper and lower stream of flat display industry. Grasping the opportunity of popularization of LED TV and intelligent 3D in color TV industry, an overall transformation has swept the upstream industry chain in aspects of layout, technology, product, channel and service and the product quality, market status and competitiveness have been further enhanced, which has made Skyworth become a leading brand in the industry of flat TV in China.