On April 2^nd, good news came from Beijing Diaoyutai State Guesthouse that in the 5^th evaluation activity of after-sale service nationwide, Skyworth was honored as “China Top Ten Enterprises Providing Best After-sale Service”, the only enterprise in the industry of color TV to win this honor.

This activity is organized jointly by Ministry of Commerce, China General Chamber of Commerce and other organizations. A comprehensive review was conducted strictly according to the domestic trade standards in the Appraisal System for Products After-sale Service issued by Ministry of Commerce during the process of evaluation. Since the event was launched, it has aroused great response from the society and attracted more than 500 manufacturers to participate. The final results of evaluation are released after the rounds of media publicity, customer online voting and final review of judge committee, which are of relatively strong authority and social influence.

 Jian Yongbiao, Service Director of Skyworth Group expressed, “Excellent after-sale service is an important form for extending the life of products as well as one of the key ways for the enterprise to contact customers and serve customers and link with customers. In the age of LED, the service work does not exist as a supplementary link to sales; instead, it has become an important and indispensable part of modern marketing. The definition of service work in Skyworth has completely different connotation and denotation from the past: firstly to enhance the timeliness, professionalism and satisfaction degree of service; secondly to spread the brand public praise and strengthen communication with customers and boost the direct interaction of brand and customers during the process of service; thirdly to actively listen to ideas and suggestions of customers and try best to fulfill added-value of service about TV, the center of a living room.”

 According to the introduction of Jian Yongbiao, under the background of rapid transformation in color TV products, Skyworth will adopt a series of measures to boost its service quality:

 Firstly to keep perfecting the existing basic platform of service: on the foundation of the 6,000 or more existing service network points and 12,000 or more visiting service workers, we’re keeping broadening the channels to communicate with our valued customers and put a tremendous investment to expand and upgrade the call center which now has more than 500 seats. Currently the daily access capacity of the national service hotline 95105555 and 4008665555 can reach as many as 30,000 or more, with the rate of one-time connection at 99.61％.

 Secondly we aim to lift the speed of response to service demand and efficiency of communication through various measures. The official website for after-sale service of Skyworth www.95105555.cn has also finished an upgrade, which has put into operation such modules as on-line consultation, on-line repairs and on-line complaint and suggestion to ensure that each customer can contact Skyworth service system for different service demands in the easiest way whenever and wherever they are.

 Thirdly we will actively respond to the national policies and show our social responsibility as an enterprise. In the project of “Home Appliance Going to Countryside”, Skyworth has put a lot of efforts into expanding and enhancing the maintenance performance of 3^rd and 4^th level network points to guarantee the interest of rural customers; in March this year, surrounding the 3.15 theme of “consumption and people’s livelihood”, we attempted new mode of public benefit activities. We launched and promoted public benefit activities of “community visit of warmth by service volunteers” in many large cities nationwide. We provided free maintenance service to the residents no matter what the brand was. We offered long-term service to special households like an elderly person of no family, the disabled and families of revolutionary martyrs and servicemen in our activities. The activities have aroused great response from all walks of life as soon as being launched.

 Fourthly we aim to standardize the service behaviors, lift the service performance and enhance the users’ satisfaction degree. Skyworth is the first ever enterprise of home appliance to draw up internal service standard within the industry, taking the initiative to issue “regulations on after-sale service of LED back-light LCD flat-panel TV” to guide different service behaviors of service workers.

 All the time, Skyworth has always stood at the front line of color TV industry, setting the trend of the industry while spreading the information of brand to the customers in the flow, details and regulations during the process of after-sale service, which is also the best action to promote our brand. That Skyworth won the highest honor of service is the best illustration to this.